Mullins, J. W., Walker, O. C., Boyd, H. W., & Larreche, J. (2005). Marketing management: A strategic decision-making approach. New York: The McGraw-Hill Companies, Inc.
Chicago Style CitationMullins, John W., Orville C. Walker, Harper W. Boyd, and Jean-Claude Larreche. Marketing Management: A Strategic Decision-making Approach. New York: The McGraw-Hill Companies, Inc, 2005.
MLA CitationMullins, John W., Orville C. Walker, Harper W. Boyd, and Jean-Claude Larreche. Marketing Management: A Strategic Decision-making Approach. New York: The McGraw-Hill Companies, Inc, 2005.
Warning: These citations may not always be 100% accurate.