Marketing management : a strategic decision-making approach
| Main Author: | Mullins, John W. |
|---|---|
| Other Authors: | Walker, Orville C., Boyd, Harper W., Larreche, Jean-Claude. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill/Irwin,
2006
|
| Physical Description: |
520p.: ill.; 28cm. |
|---|---|
| ISBN: |
0071251820 |