Mullins, J. W., Walker, O. C., Boyd, H. W., & Larreche, J. (2006). Marketing management: A strategic decision-making approach. Boston: McGraw-Hill/Irwin.
Chicago Style CitationMullins, John W., Orville C. Walker, Harper W. Boyd, and Jean-Claude Larreche. Marketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill/Irwin, 2006.
MLA CitationMullins, John W., Orville C. Walker, Harper W. Boyd, and Jean-Claude Larreche. Marketing Management: A Strategic Decision-making Approach. Boston: McGraw-Hill/Irwin, 2006.
Warning: These citations may not always be 100% accurate.