Marketing : an introduction
| Main Author: | Armstrong, Gary. |
|---|---|
| Other Authors: | Kotler, Philip. |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J:
Pearson Education, Inc,
2005
|
| Edition: | 7th ed. |
| Series: |
International Edition
|
| Physical Description: |
xxxii, 600p.: ill.; 28 cm. |
|---|---|
| ISBN: |
0131273124 |