Product design and development
| Main Author: | Ulrich, Karl T. |
|---|---|
| Other Authors: | Eppinger, Steven D. |
| Format: | Open Shelf |
| Published: |
New York:
The McGraw-Hill Companies, Inc,
2004
|
| Edition: | 3rd ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |