Principles of marketing an asian perspective
| Main Author: | Kotler, Philip. |
|---|---|
| Other Authors: | Armstrong, Gary., Ang, Swee Hoon., Leong, Siew Meng., Tan, Chin Tiong., Tse, David K. |
| Format: | Open Shelf |
| Published: |
Singapore:
Pearson Education South Asia Pte Ltd,
2005
|