Principles of marketing an asian perspective

Main Author: Kotler, Philip.
Other Authors: Armstrong, Gary., Ang, Swee Hoon., Leong, Siew Meng., Tan, Chin Tiong., Tse, David K.
Format: Open Shelf
Published: Singapore: Pearson Education South Asia Pte Ltd, 2005
Physical Description: xv,124 ms.; 19 cm.
ISBN: 0131234390