APA Citation

Birn,Robin J. (2004). The effective use of market research: How to drive and focus better business decisions (4th ed.). United Kingdom: Kogan Page Limited.

Chicago Style Citation

Birn,Robin J. The Effective Use of Market Research: How to Drive and Focus Better Business Decisions. 4th ed. United Kingdom: Kogan Page Limited, 2004.

MLA Citation

Birn,Robin J. The Effective Use of Market Research: How to Drive and Focus Better Business Decisions. 4th ed. United Kingdom: Kogan Page Limited, 2004.

Warning: These citations may not always be 100% accurate.