Marketing strategy : text and cases

Main Author: Ferrell, O. C
Other Authors: Hartline, Michael D.
Format: Open Shelf
Published: Mason, OH: South-Western/Cengage Learning, c2014.
Subjects:
LEADER 00625pamja2200181 4500
001 0000022262_0001
005 20140924090000.0
020 |a 9781285073040  
090 0 0 |a HF5415.13   |b .F473 2014 
100 1 |a Ferrell, O. C  
245 1 0 |a Marketing strategy :   |b text and cases   |c O.C. Ferrell, Michael D. Hartline. 
260 |a Mason, OH:   |b South-Western/Cengage Learning,   |c c2014. 
300 |a xxvi, 587p.:   |b ill. col.;   |c 25cm.. 
504 |a Includes bibliographical references and index. 
650 0 0 |a Marketing   |x Management   |x Case studies.  
650 0 0 |a Marketing   |x Management.  
700 1 2 |a Hartline, Michael D.  
999 |a 0000025344