Marketing strategy : text and cases
| Main Author: | Ferrell, O. C |
|---|---|
| Other Authors: | Hartline, Michael D. |
| Format: | Open Shelf |
| Published: |
Mason, OH:
South-Western/Cengage Learning,
c2014.
|
| Subjects: |
| Physical Description: |
xxvi, 587p.: ill. col.; 25cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781285073040 |