APA Citation

Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases. Mason, OH: South-Western/Cengage Learning.

Chicago Style Citation

Ferrell, O. C., and Michael D. Hartline. Marketing Strategy: Text and Cases. Mason, OH: South-Western/Cengage Learning, 2014.

MLA Citation

Ferrell, O. C., and Michael D. Hartline. Marketing Strategy: Text and Cases. Mason, OH: South-Western/Cengage Learning, 2014.

Warning: These citations may not always be 100% accurate.