Strategi laut biru = blue ocen strategy : bagaimana mewujudkan ruang pasaran tanpa perabutan dan menjadikan persaingan tidak relevan

Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renee
Format: Open Shelf
Published: Massachusetts: Harvard Business School Press, c2005.
Subjects:
Online Access: Synopsis
Physical Description: xiv, 270p.: ill.; 23cm..
Bibliography: Includes bibliographical references and index
ISBN: 9789834396879