Marketing management : a strategic decision-making approach
| Main Author: | Mullins, John W. |
|---|---|
| Other Authors: | Walker, Orville C. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill Irwin,
2010.
|
| Subjects: |
| LEADER | 00577pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000021967_0001 | ||
| 005 | 20140210090000.0 | ||
| 020 | |a 9780071267762 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .M854 2010 |
| 100 | 1 | |a Mullins, John W. | |
| 245 | 1 | 0 | |a Marketing management : |b a strategic decision-making approach |c John W. Mullins, Orville C. Walker Jr.. |
| 260 | |a Boston: |b McGraw-Hill Irwin, |c 2010. | ||
| 300 | |a xxi, 551p.: |b ill.col.; |c 25cm.. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 700 | 1 | 2 | |a Walker, Orville C. |
| 999 | |a 0000025710 | ||