Marketing management : a strategic decision-making approach
| Main Author: | Mullins, John W. |
|---|---|
| Other Authors: | Walker, Orville C. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill Irwin,
2010.
|
| Subjects: |
| Physical Description: |
xxi, 551p.: ill.col.; 25cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071267762 |