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| LEADER |
00676pamja2200205 4500 |
| 001 |
0000021667_0001 |
| 005 |
20130724090000.0 |
| 020 |
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|a 9781118321812
|
| 090 |
0 |
0 |
|a HF5415.2
|b .M373 2013
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| 245 |
1 |
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|a Marketing Research
|c David A. Aaker...[et al.].
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| 250 |
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|a 11th ed..
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| 260 |
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|a New York:
|b Wiley,
|c c2013.
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| 300 |
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|a xiv, 647p.:
|b ill.;
|c 25cm. + 1 CD-ROM (4 3/4) in..
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| 440 |
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|a Wiley series in marketing
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing research
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| 710 |
1 |
2 |
|a Aaker, David A.
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| 710 |
1 |
2 |
|a Kumar, V.
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| 856 |
0 |
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|3 Synopsis
|u http://library.mara.gov.my:8080/e-docs/synopsis/0000021667_sin.jpg
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| 999 |
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|a 0000024837
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