Marketing Research
| Corporate Author: | Aaker, David A., Kumar, V. |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
Wiley,
c2013.
|
| Edition: | 11th ed.. |
| Series: |
Wiley series in marketing
|
| Subjects: | |
| Online Access: |
Synopsis |
| Physical Description: |
xiv, 647p.: ill.; 25cm. + 1 CD-ROM (4 3/4) in.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781118321812 |