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| LEADER |
00737pamja2200193 4500 |
| 001 |
0000021581_0001 |
| 005 |
20130530090000.0 |
| 020 |
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|a 9780071545211
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| 090 |
0 |
0 |
|a HF5415.1255
|b .B43 2008
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| 100 |
1 |
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|a Bhargava, Rohit
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| 245 |
1 |
0 |
|a Personality not included :
|b why companies lose their authenticity and how great brands get it back
|c Rohit Bhargava; foreword by Guy Kawasaki.
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| 260 |
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|a New York:
|b McGraw-Hill,
|c c2008.
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| 300 |
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|a xiv, 300p.:
|b ill.;
|c 22cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Authenticity (Philosophy)
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| 650 |
0 |
0 |
|a Branding (Marketing)
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| 700 |
1 |
2 |
|a Chew, Wilson
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| 856 |
0 |
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|3 Synopsis
|u http://library.mara.gov.my:8080/e-docs/synopsis/0000021581_sin.jpg
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| 999 |
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|a 0000024729
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