Personality not included : why companies lose their authenticity and how great brands get it back
| Main Author: | Bhargava, Rohit |
|---|---|
| Other Authors: | Chew, Wilson |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill,
c2008.
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| Subjects: | |
| Online Access: |
Synopsis |
| Physical Description: |
xiv, 300p.: ill.; 22cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071545211 |