APA Citation

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers and challengers. Hoboken, N.J.: John Wiley & Sons..

Chicago Style Citation

Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers. Hoboken, N.J.: John Wiley & Sons., 2010.

MLA Citation

Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers. Hoboken, N.J.: John Wiley & Sons., 2010.

Warning: These citations may not always be 100% accurate.