Managing brands : a contemporary perspective
| Main Author: | Laforet, Sylvie |
|---|---|
| Format: | Open Shelf |
| Published: |
Berkshire, London:
The McGraw-Hill Companies,
c2010.
|
| Online Access: |
Synopsis |
| LEADER | 00537pamja2200157 4500 | ||
|---|---|---|---|
| 001 | 0000020062_0001 | ||
| 005 | 20141203090000.0 | ||
| 020 | |a 9780077117481 | ||
| 090 | 0 | 0 | |a HD62.25 |b .L342 2010 |
| 100 | 1 | |a Laforet, Sylvie | |
| 245 | 0 | 0 | |a Managing brands : |b a contemporary perspective |c Sylvie Laforet. |
| 260 | |a Berkshire, London: |b The McGraw-Hill Companies, |c c2010. | ||
| 300 | |a xxiv, 409p.: |b ill.; |c 26cm.. | ||
| 500 | |a Includes index | ||
| 856 | 0 | 0 | |3 Synopsis |u http://library.mara.gov.my:8080/e-docs/synopsis/0000020062_sin.jpg |
| 999 | |a 0000022433 | ||