Managing brands : a contemporary perspective
| Main Author: | Laforet, Sylvie |
|---|---|
| Format: | Open Shelf |
| Published: |
Berkshire, London:
The McGraw-Hill Companies,
c2010.
|
| Online Access: |
Synopsis |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxiv, 409p.: ill.; 26cm.. |
| ISBN: |
9780077117481 |