Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty and maxime profits

Main Author: Goodman, John A.
Format: Open Shelf
Published: New York, N.Y.: American Management Association (AMACOM), c2009.
Subjects:
Online Access: Synopsis
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100 1 |a Goodman, John A.  
245 0 0 |a Strategic customer service :   |b managing the customer experience to increase positive word of mouth, build loyalty and maxime profits   |c John A. Goodman. 
260 |a New York, N.Y.:   |b American Management Association (AMACOM),   |c c2009. 
300 |a xiv, 256p.:   |b ill.;   |c 24cm.. 
504 |a Includes bibliographical references and index 
650 0 0 |a Customer services  
650 0 0 |a Customer relations   |x Management  
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