Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty and maxime profits

Main Author: Goodman, John A.
Format: Open Shelf
Published: New York, N.Y.: American Management Association (AMACOM), c2009.
Subjects:
Online Access: Synopsis
Physical Description: xiv, 256p.: ill.; 24cm..
Bibliography: Includes bibliographical references and index
ISBN: 9780814413333