Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty and maxime profits
Main Author: | Goodman, John A. |
---|---|
Format: | Open Shelf |
Published: |
New York, N.Y.:
American Management Association (AMACOM),
c2009.
|
Subjects: | |
Online Access: |
Synopsis |
Physical Description: |
xiv, 256p.: ill.; 24cm.. |
---|---|
Bibliography: |
Includes bibliographical references and index |
ISBN: |
9780814413333 |