Essentials of marketing research
| Main Author: | Zikmund, William H. |
|---|---|
| Other Authors: | Babin, Barry J. |
| Format: | Open Shelf |
| Published: |
Mason,OH:
South-Western Cengage Learning,
c2010.
|
| Edition: | 4th ed.. |
| LEADER | 00511pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000019555_0001 | ||
| 005 | 20141205090000.0 | ||
| 020 | |a 9780324593754 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .Z553 2010 |
| 100 | 1 | |a Zikmund, William H. | |
| 245 | 0 | 0 | |a Essentials of marketing research |c William H.Zikmund, Barry J.Babin. |
| 250 | |a 4th ed.. | ||
| 260 | |a Mason,OH: |b South-Western Cengage Learning, |c c2010. | ||
| 300 | |a xix, 436p.: |b col. ill.; |c 27cm.. | ||
| 500 | |a Includes index | ||
| 700 | 1 | |a Babin, Barry J. | |
| 999 | |a 0000021962 | ||