Essentials of marketing research
| Main Author: | Zikmund, William H. |
|---|---|
| Other Authors: | Babin, Barry J. |
| Format: | Open Shelf |
| Published: |
Mason,OH:
South-Western Cengage Learning,
c2010.
|
| Edition: | 4th ed.. |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xix, 436p.: col. ill.; 27cm.. |
| ISBN: |
9780324593754 |