APA Citation

Zikmund, W. H., & Babin, B. J. (2010). Essentials of marketing research (4th ed.). Mason,OH: South-Western Cengage Learning.

Chicago Style Citation

Zikmund, William H., and Barry J. Babin. Essentials of Marketing Research. 4th ed. Mason,OH: South-Western Cengage Learning, 2010.

MLA Citation

Zikmund, William H., and Barry J. Babin. Essentials of Marketing Research. 4th ed. Mason,OH: South-Western Cengage Learning, 2010.

Warning: These citations may not always be 100% accurate.