Marketing management : a decision - focused approach
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Boyd Jr., Harper W., Larreche, Jean - Claude |
| Published: |
New York, NY:
The McGraw - Hill Companies Inc.,
c2006.
|
| Edition: | 5th ed.. |
Similar Items
Marketing management : a strategic decision - making approach
by: Mullins, John W.
Published: (2005)
by: Mullins, John W.
Published: (2005)
Marketing management - a strategic decision - making approach
by: Mullins, John W.
Published: (2013)
by: Mullins, John W.
Published: (2013)