Marketing management : a decision - focused approach

Main Author: Walker, Orville C.
Other Authors: Boyd Jr., Harper W., Larreche, Jean - Claude
Format: Open Shelf
Published: New York, NY: The McGraw - Hill Companies Inc., c2006.
Edition: 5th ed..
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020 |a 9780071116749  
090 0 0 |a HF5415.13   |b .W354 2006 
100 1 |a Walker, Orville C.  
245 0 0 |a Marketing management :   |b a decision - focused approach   |c John W.Mullins, Orville C.Walker Jr., Harper W.Boyd Jr., Jean - Claude Larreche. 
250 |a 5th ed.. 
260 |a New York, NY:   |b The McGraw - Hill Companies Inc.,   |c c2006. 
300 |a xx, 346p.:   |b ill.;   |c 25cm.. 
500 |a Includes index 
700 1 |a Walker, Orville C.  
700 1 |a Boyd Jr., Harper W.  
700 1 |a Larreche, Jean - Claude  
999 |a 0000020758