Walker, O. C., Boyd Jr., H. W., & Larreche, J. -. C. (2006). Marketing management: A decision - focused approach (5th ed.). New York, NY: The McGraw - Hill Companies Inc..
Chicago Style CitationWalker, Orville C., Harper W. Boyd Jr., and Jean - Claude Larreche. Marketing Management: A Decision - Focused Approach. 5th ed. New York, NY: The McGraw - Hill Companies Inc., 2006.
MLA CitationWalker, Orville C., Harper W. Boyd Jr., and Jean - Claude Larreche. Marketing Management: A Decision - Focused Approach. 5th ed. New York, NY: The McGraw - Hill Companies Inc., 2006.
Warning: These citations may not always be 100% accurate.