Marketing : an introduction
| Main Author: | Armstrong, Gary |
|---|---|
| Other Authors: | Kotler, Philip |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, NJ:
Pearson/Prentice Hall Inc.,
c2005.
|
| Edition: | 7th ed.. |
| Physical Description: |
xxvi, 579p.: col. ill.; 27cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780131273122 |