Marketing management : a strategic decision - making approach

Main Author: Mullins, John W.
Other Authors: Walker, Orville C., Boyd Jr., Harper W., Larreche, Jean - Claude
Published: New York, NY: The McGraw - Hill Companies Inc., c2005.
Edition: 5th ed..
Online Access: Synopsis
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100 1 |a Mullins, John W.  
245 0 0 |a Marketing management :   |b a strategic decision - making approach   |c John W.Mullins, Orville C.Walker Jr., Harper W.Boyd Jr., Jean - Claude Larreche. 
250 |a 5th ed.. 
260 |a New York, NY:   |b The McGraw - Hill Companies Inc.,   |c c2005. 
300 |a xx, 520p.:   |b ill.;   |c 25cm.. 
500 |a Includes index 
700 1 |a Walker, Orville C.  
700 1 |a Boyd Jr., Harper W.  
700 1 |a Larreche, Jean - Claude  
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