Marketing management : a strategic decision - making approach
| Main Author: | Mullins, John W. |
|---|---|
| Other Authors: | Walker, Orville C., Boyd Jr., Harper W., Larreche, Jean - Claude |
| Published: |
New York, NY:
The McGraw - Hill Companies Inc.,
c2005.
|
| Edition: | 5th ed.. |
| Online Access: |
Synopsis |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xx, 520p.: ill.; 25cm.. |
| ISBN: |
9780071251822 |