Mullins, J. W., Walker, O. C., Boyd Jr., H. W., & Larreche, J. -. C. (2005). Marketing management: A strategic decision - making approach (5th ed.). New York, NY: The McGraw - Hill Companies Inc..
Chicago Style CitationMullins, John W., Orville C. Walker, Harper W. Boyd Jr., and Jean - Claude Larreche. Marketing Management: A Strategic Decision - Making Approach. 5th ed. New York, NY: The McGraw - Hill Companies Inc., 2005.
MLA CitationMullins, John W., Orville C. Walker, Harper W. Boyd Jr., and Jean - Claude Larreche. Marketing Management: A Strategic Decision - Making Approach. 5th ed. New York, NY: The McGraw - Hill Companies Inc., 2005.
Warning: These citations may not always be 100% accurate.