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| LEADER |
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| 001 |
0000018369_0001 |
| 005 |
20100712090000.0 |
| 020 |
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|a 0073101265
|
| 082 |
0 |
0 |
|a 659.1
|
| 090 |
0 |
0 |
|a HF5823
|b .B387 2007
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| 100 |
1 |
|
|a Belch, George E.
|
| 245 |
0 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch, Michael A. Belch.
|
| 250 |
|
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|a 7th ed..
|
| 260 |
|
|
|a New York, NY:
|b The McGraw - Hill Companies Inc.,
|c c2007.
|
| 300 |
|
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|a xxvi, 820p.:
|b col. ill.;
|c 28cm..
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| 500 |
|
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|a Includes index
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
1 |
|
|a Belch, Michael A.
|
| 999 |
|
|
|a 0000020581
|
