Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E. |
|---|---|
| Other Authors: | Belch, Michael A. |
| Format: | Open Shelf |
| Published: |
New York, NY:
The McGraw - Hill Companies Inc.,
c2007.
|
| Edition: | 7th ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxvi, 820p.: col. ill.; 28cm.. |
| ISBN: |
0073101265 |