Corporate cultures and global brands

Other Authors: Rothacher, Albrecht
Format: Open Shelf
Published: Singapore: World Scientific Publishing Co. Pte. Ltd., c2004.
Subjects:
Online Access: Synopsis
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020 |a 9789812388568  
090 0 0 |a HD69.B7   |b C673 2004 
245 1 0 |a Corporate cultures and global brands   |c edited by Albrecht Rothacher. 
260 |a Singapore:   |b World Scientific Publishing Co. Pte. Ltd.,   |c c2004. 
300 |a viii, 269p.:   |b ill.;   |c 22cm.. 
650 0 0 |a Brand name products   |x Management   |x Congresses  
650 0 0 |a Brand name products   |x Marketing   |x Congresses  
650 0 0 |a Corporate culture   |x Congresses  
650 0 0 |a Corporate image   |x Congresses  
650 0 0 |a Competition, International   |x Congresses  
700 1 2 |a Rothacher, Albrecht  
856 0 0 |3 Synopsis   |u http://library.mara.gov.my:8080/e-docs/synopsis/0000018243_sin.jpg 
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