Description: Corporate cultures and global brands

Other Authors:	Rothacher, Albrecht
Format:	Open Shelf
Published:	Singapore: World Scientific Publishing Co. Pte. Ltd., c2004.
Subjects:	Brand name products > Management > Congresses Brand name products > Marketing > Congresses Corporate culture > Congresses Corporate image > Congresses Competition, International > Congresses
Online Access:	Synopsis

Physical Description:	viii, 269p.: ill.; 22cm..
ISBN:	9789812388568