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01568pamja2200229 4500 |
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0000018166_0001 |
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20161220090000.0 |
| 020 |
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|a 9780471476115
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| 090 |
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|a HD60
|b .K68 2005
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
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|a Corporate social responsibility :
|b doing the most good for your company and your cause
|c Philip Kotler, Nancy Lee.
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| 260 |
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|a New Jersey:
|b John Wiley & Sons Inc.,
|c c2005.
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| 300 |
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|a x, 307p.:
|b ill.;
|c 23cm..
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| 500 |
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|a The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
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| 500 |
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|a Includes index
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| 650 |
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|a Corporate image
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| 650 |
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|a Social responsibility of business
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| 650 |
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|a Corporations
|x charitable contributions
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| 650 |
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|a Social marketing
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| 700 |
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|a Lee, Nancy
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| 856 |
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|3 Synopsis
|u http://library.mara.gov.my:8080/e-docs/synopsis/0000018166_sin.jpg
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| 999 |
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|a 0000020236
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