Corporate social responsibility : doing the most good for your company and your cause

Main Author: Kotler, Philip
Other Authors: Lee, Nancy
Format: Open Shelf
Published: New Jersey: John Wiley & Sons Inc., c2005.
Subjects:
Online Access: Synopsis
LEADER 01568pamja2200229 4500
001 0000018166_0001
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020 |a 9780471476115  
090 0 0 |a HD60   |b .K68 2005 
100 1 |a Kotler, Philip  
245 1 0 |a Corporate social responsibility :   |b doing the most good for your company and your cause   |c Philip Kotler, Nancy Lee. 
260 |a New Jersey:   |b John Wiley & Sons Inc.,   |c c2005. 
300 |a x, 307p.:   |b ill.;   |c 23cm.. 
500 |a The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations 
500 |a Includes index 
650 0 0 |a Corporate image  
650 0 0 |a Social responsibility of business  
650 0 0 |a Corporations   |x charitable contributions  
650 0 0 |a Social marketing  
700 1 |a Lee, Nancy  
856 0 0 |3 Synopsis   |u http://library.mara.gov.my:8080/e-docs/synopsis/0000018166_sin.jpg 
999 |a 0000020236