Corporate social responsibility : doing the most good for your company and your cause

Main Author: Kotler, Philip
Other Authors: Lee, Nancy
Format: Open Shelf
Published: New Jersey: John Wiley & Sons Inc., c2005.
Subjects:
Online Access: Synopsis
Item Description: The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
Includes index
Physical Description: x, 307p.: ill.; 23cm..
ISBN: 9780471476115