Facets of corporate identity, communication, and reputation

Other Authors: Melewar, T.C.
Format: Open Shelf
Published: New York: Routledge, c2008.
Subjects:
Online Access: Synopsis
LEADER 00730pamja2200217 4500
001 0000018143_0001
005 20170216090000.0
020 |a 9780415405287  
090 0 0 |a HD59.2   |b .F333 2008 
245 1 0 |a Facets of corporate identity, communication, and reputation   |c edited by T.C.Melewar. 
260 |a New York:   |b Routledge,   |c c2008. 
300 |a xvii, 233p.:   |b ill.;   |c 23cm.. 
500 |a Includes index 
650 0 0 |a Corporate image  
650 0 0 |a Corporate identity  
650 0 0 |a Communication in marketing  
650 0 0 |a Industrial publicity  
650 0 0 |a Corporations   |x public relations  
700 1 |a Melewar, T.C.  
856 0 0 |3 Synopsis   |u http://library.mara.gov.my:8080/e-docs/synopsis/0000018143_sin.jpg 
999 |a 0000020251