Principles of marketing : a global perspective

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary, Swee Hoon Ang
Format: Open Shelf
Published: Singapore: Prentice Hall/Pearson Education South Asia Pte Ltd., c2009.
Subjects:
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020 |a 9810679521  
090 0 0 |a HF5415.13   |b .P45 2009 
100 1 |a Kotler, Philip  
245 1 0 |a Principles of marketing :   |b a global perspective   |c Philip Kotler, Gary Armstrong, Swee Hoon Ang [et al...]. 
260 |a Singapore:   |b Prentice Hall/Pearson Education South Asia Pte Ltd.,   |c c2009. 
300 |a xxvii, 670p.:   |b col. ill.;   |c 27cm.. 
500 |a Includes bibliographical references and index 
650 0 0 |a Marketing   |x Management  
700 1 |a Armstrong, Gary  
700 0 |a Swee Hoon Ang  
999 |a 0000019936