Principles of marketing : a global perspective
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary, Swee Hoon Ang |
| Format: | Open Shelf |
| Published: |
Singapore:
Prentice Hall/Pearson Education South Asia Pte Ltd.,
c2009.
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxvii, 670p.: col. ill.; 27cm.. |
| ISBN: |
9810679521 |