Introduction to marketing.
| Main Author: | Carl McDanial |
|---|---|
| Other Authors: | Charles W. lamb, Joseph F. Hair |
| Format: | Open Shelf |
| Published: |
USA:
Thomson south-western,
2006.
|
| Edition: | 8th ed.. |
| Item Description: |
include index |
|---|---|
| Physical Description: |
736 p.: ill clr; 28cm. |
| ISBN: |
0324323808 |