Consumer behavior : building marketing strategy
| Main Author: | Hawkins, Del I. |
|---|---|
| Other Authors: | Mothersbaugh, David L. |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill Companies Inc.,
c2010.
|
| Edition: | 11th ed.. |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxii, 778p.: col. ill.; 25cm.. |
| ISBN: |
9780070171008 |