International marketing : A global perspective
| Main Author: | Muhlbacher, Hans |
|---|---|
| Other Authors: | Dahringer, Lee, Leihs, Helmuth |
| Format: | Open Shelf |
| Published: |
London:
Thomson learning,
2006.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Physical Description: |
xxvi, 737 p.: ill. col.; 29cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
1844801329 |