Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Rohaizat Baharun, Armstrong, Gary, Abu Bakar A. Hamid, Ahmad Sharifuddin Shamsuddin |
| Format: | Open Shelf |
| Published: |
Petaling Jaya:
Pearson Malaysia,
2008.
|
| Subjects: |
| Item Description: |
Authorized custom publishing edition from United States edition entitled Principles of Marketing, 12th Edition, ISBN: 0136132375 by Kotler Philip and Armstrong, Gary, Published by pearson Education INC @2008 |
|---|---|
| Physical Description: |
iii,477p.: ill; 28 cm.. |
| ISBN: |
9789833927555 |