Kotler, P., Rohaizat Baharun, Armstrong, G., Abu Bakar A. Hamid, & Ahmad Sharifuddin Shamsuddin. (2008). Principles of marketing. Petaling Jaya: Pearson Malaysia.
Chicago Style CitationKotler, Philip, Rohaizat Baharun, Gary Armstrong, Abu Bakar A. Hamid, and Ahmad Sharifuddin Shamsuddin. Principles of Marketing. Petaling Jaya: Pearson Malaysia, 2008.
MLA CitationKotler, Philip, et al. Principles of Marketing. Petaling Jaya: Pearson Malaysia, 2008.
Warning: These citations may not always be 100% accurate.