APA Citation

Kotler, P., Rohaizat Baharun, Armstrong, G., Abu Bakar A. Hamid, & Ahmad Sharifuddin Shamsuddin. (2008). Principles of marketing. Petaling Jaya: Pearson Malaysia.

Chicago Style Citation

Kotler, Philip, Rohaizat Baharun, Gary Armstrong, Abu Bakar A. Hamid, and Ahmad Sharifuddin Shamsuddin. Principles of Marketing. Petaling Jaya: Pearson Malaysia, 2008.

MLA Citation

Kotler, Philip, et al. Principles of Marketing. Petaling Jaya: Pearson Malaysia, 2008.

Warning: These citations may not always be 100% accurate.