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| LEADER |
00604pamja2200181 4500 |
| 001 |
0000016514_0002 |
| 005 |
20180404090000.0 |
| 020 |
|
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|a 9780130471192
|
| 090 |
0 |
0 |
|a HF5415.13.S36 2004
|
| 100 |
0 |
|
|a Schmitt, Bernd H
|
| 245 |
0 |
0 |
|a There's no business that's not show business :
|b Marketing in an experience culture
|c Bernd H. Schmitt, David L. Rogers & Karen Vrotsos.
|
| 260 |
|
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|a New Jersey:
|b prentice hall,
|c 2004.
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| 300 |
|
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|a xxxiii, 279 p.:
|b ill;
|c 24cm.
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| 500 |
|
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|a Includes index
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| 650 |
0 |
0 |
|a Customer relations
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| 650 |
0 |
0 |
|a Branding (Marketing)
|
| 650 |
0 |
0 |
|a Corporare image
|
| 999 |
|
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|a 0000017366
|
