There's no business that's not show business : Marketing in an experience culture
| Main Author: | Schmitt, Bernd H |
|---|---|
| Format: | Open Shelf |
| Published: |
New Jersey:
prentice hall,
2004.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxiii, 279 p.: ill; 24cm. |
| ISBN: |
9780130471192 |