Pride - ferrell : Foundations of marketing.
| Main Author: | William M. Pride |
|---|---|
| Format: | Open Shelf |
| Published: |
houghton mifflin,
2007.
|
| Edition: | 2nd ed.. |
| Physical Description: |
v, 537 p.: ill clr; 26cm. |
|---|---|
| Bibliography: |
inc. indx |
| ISBN: |
978-0-618-70500-9 |